Capitalizing On Creativity Thinking Wrong Doing Right
Capitalizing on Creativity: Thinking Wrong, Doing Right
Monday, November 18th, 2013 from 5:30pm-7:30pm
Join us for an interesting and informative evening of “Wrong Thinking” and learn how to unlock the ingenuity in yourself and your employees.
Creative solutions are not found by thinking in the same old ways that created the problem. John Bielenberg founded Project M on the premise of “Thinking Wrong” as a means of making the world a better place through design. “Thinking Wrong” is all about challenging our own orthodoxies or learned behaviors that inhibit true innovation and creative exploration. It is about generating a lot of possibilities before doing the much more analytical process of selection and execution. What John Bielenberg does best is help companies and their people find the courage and the sense of humor to consider whole new, wrong ways of bringing their stories, ideas, and innovations out into the world.
One of their projects, Alabamboo is a growing movement dedicated to strengthening the economic and social fabric of the rural south through re-imagining local agricultural enterprise. By introducing bamboo as a regional agricultural product, Alabamboo fosters job creation, localizes production, and sustains clean air and water in the region.
John Bielenberg is Executive Producer, Design, for Future. In February 2013, John was awarded the AIGA Medal, the design organization's highest honor. With the award, AIGA recognized him as a "designer, entrepreneur and imaginative advocate for a better world," specifically citing his "innovative investigations into the practice and understanding of design and leadership in the 'design for good' movement." In addition to this recent honor, John has won more than 250 design awards in his career, and became an AIGA Fellow in 2008.
Pricing: $35 or become a member of MCC for $35 and the first Creative Toolbox is free! $15 for MCC Members, Students with valid ID
Space is limited! Contact firstname.lastname@example.org to register today or call Jean at 207-730-0694