When it came time for the Portland Pirates to create a new logo to celebrate their 20th anniversary, the hockey team approached Maine College of Art. Portland Pirates Managing Owner/CEO Brian Petrovek said, "I could go to Boston or New York or I could go to the world class institution located right across the street."
Students in Samantha Haedrich’s graphic design class, Design Workshop, spent the fall semester collaborating on the identity assignment. The group of nine juniors and seniors conducted research, presented ideas and participated in critiques with the Pirates organization. The chosen anniversary logo integrates the Salty Pete mascot and his iconic pirate flag, a fan favorite.
The logo, which commemorates the 20th anniversary of the inception of the Portland Pirates franchise in 1993, will be included in all aspects of operation, including Pirates merchandise, and on a special alternate jersey to be worn for select games during the 2012-13 season.
"We are thrilled to partner with MECA students, faculty, and staff over the last few months to design this emblem," said Petrovek. "We are very pleased with the work of Samantha Haedrich and her graphic design students on the logo. We feel it accentuates the true spirit of the Pirates relationship with the great hockey fans of Portland over the last 20 years. We thank the students for all of their hard work in creating a truly fitting symbol to celebrate a franchise milestone."
The logo was unveiled during a press conference in the Karu Media Collective at the College on February 27.
Bangor Daily News story